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Irrational Consumerism (or The Few Companies Who Feed the World)

Posted by Admin on August 3, 2011

http://vigilantcitizen.com/vigilantreport/irrational-consumerism-or-the-few-companies-who-feed-the-world/

By  | April 15th, 2011

Not many people realize that most of the processed foods available on the market, whether they be in groceries or fast-food chains, all come from the same few companies.  Even less people realize that these companies are major actors in elite organizations who decide health, social and economic policies around the world. We’ll look at the big three companies who feed the world, their many brands and the tactics they undertake to make people crave their products.


If one were to carefully study the labels on packaged products in an average grocery store, one would probably notice that the same company names appear repeatedly: Nestlé, Kraft, General Mills and a few others. Many brands offering good ol’ fashioned homemade or all-natural/organic foods are nothing more than subsidiaries of these few world-wide mega-companies. The major difference between the main brand and the subsidiaries is packaging and advertising, which are targeted to reach different markets. In order to preserve the carefully crafted image surrounding a product, connections to the mother company are often conveniently hidden. Imagine an advertisement for bottled water going like this: “Drink pure, clear, refreshing Aquafina water, bottled with care from remote natural sources in the Himalayas … BROUGHT TO YOU BY PEPSICO, THE MAKER OF TACO BELL AND CHEETOS MIGHTY ZINGERS!” That would probably spoil the healthy, natural image they are trying to create for the product.

That is the reason marketing and branding are the most vital part of the food industry. Each product must live in its own “world”, separate from its mother company and similar products. Advertising is so powerful that two similar brands of cereal, made from the same basic ingredients, can be targeted to entirely different markets. For example, are Special K and Rice Krispies so different? From a strictly rational viewpoint, these products are nearly identical in shape, taste and ingredients. From an irrational (marketing) viewpoint however, they are in two different worlds. Advertisements for Rice Krispies revolve around colorful cartoon characters and played during Saturday morning kids’ shows while Special K tends to show fit women doing yoga (or on their way to or from yoga). Rice Krispies boxes have games and toy giveaways, whileSpecial K‘s box gives access to a “weight loss challenge” website. All of this is smoke and mirrors, however, because at the end of the line, whether you choose one, the other or pretty much any other cereal in the grocery store, you’re eating the same thing and your money ends up at the same place.

The processed-food industry can be considered a true oligopoly. Together, the three leading food companies, Nestle, Kraft Foods and PepsiCo, achieve a dominant proportion of global processed-food sales. In fact, these three companies are often used as an example of “Rule of Three” in business schools, since they are a real-life example of a market being dominated by three gigantic actors. Their position as worldwide food providers has made these conglomerates extremely powerful, and they are represented in most elite organizations such as the Council of Foreign Relations. This not only allows them to provide their preferred policies on nutrition and health issues across the globe, but on economic, political and social issues as well. Such prominence also allows these companies to ensure their continued market dominance, through policy-making, access to insider information and the intimidation of potential competitors. If considered objectively, the oligopoly of major companies like these are a direct threat to free market theories.

Today, if a small food company were to create a new revolutionary product, it would find it difficult to obtain distribution without giving up its rights to one these conglomerates. In addition to dominating the shelves, the Big Three control most of the worldwide channels of distribution, to the point that up-and-coming companies cannot reach the consumers without dealing with them. The only way small business owners can avoid years of struggle and rejection to obtain shelf-space in supermarkets is to strike a licensing deal with one of the giants, where the owner cedes the ownership and the rights to the product in exchange for royalty checks (which are usually a small percentage of the sales). Each licensing deal consolidates these companies’ position and eliminates threats from any potential competitor who creates game-changing products.

Here are the top three companies and a summary list of their multiple brands:

1- Nestlé


Nestlé is the world’s largest food company. It has 6,000 brands, with a wide range of products across a number of markets including coffee, bottled water and other beverages, chocolate, ice cream, infant foods, performance and healthcare nutrition, seasonings, frozen and refrigerated foods, confectioneries and pet food. In 2009, consolidated sales were close to $120 billion USD and investments in research and development were $2.24 billion USD. The chairman of the company, Mr. Brabeck-Letmathe, is on the Board of Directors of Credit Suisse Group, L’Oréal and ExxonMobil. He is also a member of ERT (European Round Table of Industrialists) and a member of the Foundation Board of the World Economic Forum (an important actor in the push for a world government). Products sold by Nestlé include:

Cereals

Cinnamon Toast Crunch
Cheerios (outside US, Canada and Australia)
Cini Minis
Honey Nut Cheerios (outside US, Canada and Australia)
Oat Cheerios
Cookie Crisp
Golden Grahams
Honey Stars
Koko Krunch
Milo Cereals
Nestlé Corn Flakes
Nesquik
Shreddies
Shredded Wheat
Clusters
Trix

Yogurt

Munch Bunch
Ski

Coffee

Bonka
Nescafé
Nespresso
Partner’s Blend
Ricoffy
Ristretto
Ricoré
Sical
Tofa
Taster’s Choice
Zoégas
Shrameet

Water

Aberfoyle
Aqua D’Or
Aqua Pod
Acqua Panna
Al Manhal
Aquapod
Arrowhead
Buxton
Contrex
Deer Park
Hépar
Ice Mountain
Henniez
Korpi
Levissima
Nestlé Aquarel
Nestlé Vera
Ozarka
Perrier
Poland Spring
Powwow
Minere
Pure Life/Pureza Vital
Quézac
San Pellegrino
San Bernardo
Viladrau
Vittel
Zephyrhills

Other drinks

Nestea (Joint venture with Coca-Cola, Beverage Partners Worldwide)
Enviga (Joint venture with Coca-Cola, Beverage Partners Worldwide)
Milo
Carnation
Caro
Nesquik
Libby’s
Growers Direct Organic Fruit Juices
Good Host
Juicy Juice
Ski up and go

Shelf-stable products

Bear Brand
Carnation
Christie
Coffee-Mate
Dancow
Gloria
Klim
La Lechera
Milkmaid
Nespray
Nestlé
Nesvita
Nestlé Omega Plus
Nido
Ninho
Svelty
Emswiss
Milo

Ice cream

Camy
Dreyer’s
Edy’s
Frisco
Häagen-Dazs (North America and the United Kingdom)
Hjem-IS (Denmark & Norway)
Maxibon
Motta
Mivvi
Nestlé
Nestlé Drumstick
Oreo (Canada)
Peters (Australia)
Push-Up
Schöller
Skinny Cow

Infant foods

Alete
Alfare
Beba
Cérélac
FM 85
Gerber (the world’s largest baby food company)
Good Start
Guigoz
Lactogen
Nan
NAN HA
NanSoy
Neslac
Nestlé
Nestogen
Nido
PreNan

Performance nutrition

Musashi
Neston
Nesvita
PowerBar
Pria
Supligen

Healthcare/nutrition

Boost
Carnation Instant Breakfast
Nutren
Peptamen
Glytrol
Crucial
Impact
Isosource
Fibersource
Diabetisource
Compleat
Optifast
Resource

Seasonings

Buitoni
Maggi
Carpathia
CHEF
Thomy
Winiary

Frozen foods

Stouffer’s
Lean Cuisine
Buitoni
Hot Pockets
Lean Pockets
Papa Guiseppi
Tombstone Pizza
Jack’s Pizza
DiGiorno Pizza
California Pizza Kitchen Frozen

Chocolate, confectioneries and baked goods

100 Grand Bar
Aero
After Eight
Allens
Animal Bar
Baby Ruth
Bertie Beetle (Australia)
Big Turk (Canada)
Black Magic
Boci (Hungary)
Blue Riband
Bono(Brazil)
Breakaway
Butterfinger
Butterfinger BB’s
Butterfinger Crisp
Bon Pari (Czech Republic, Poland and Hungary)
Cailler
Caramac
Carlos V
Chips Ahoy! (Canada)
Coffee Crisp
Chunky
Drifter
Frigor
Galak/Milkybar
Goobers
Heaven
Hercules Bars (with Disney)
Icebreakers
Kit Kat (Hershey’s in the US)
Lion
Matchmakers
Milky Bar
Mirage
Joff
Munchies
Nestlé Alpine White
Nestlé with Almonds
Nestlé Crunch
Nestlé Crunch Crisp
Nestlé Crunch with Caramel
Nestlé Crunch with Peanuts
Nestlé Crunch Pieces
Nestlé Crunch White
Nestlé Milk Chocolate
Nestlé Princessa
Nestlé Wonder Ball
Nips
Nuts (Europe)
Oh Henry (except US)
Peppermint Crisp
Perugina Baci
Polo
Quality Street
Raisinets
Rolo (Hershey’s in the US)
Rowntrees

Fruit Pastilles
Jelly Tots
Pick & Mix
Randoms
Fruit Gums
Tooty Frooties
Juicy Jellies
Snowcaps

Smarties
Texan Bar
Toffee Crisp
Toll House cookies
Turtles
Walnut Whip
Violet Crumble
Yorkie
XXX mints

Petcare

Alpo
Beneful
Cat Chow
Dog Chow
Fancy Feast
Felix
Friskies
Go Cat
Butchers
Bakers
Winalot
Gourmet
Mighty Dog
Mon Petit
ONE
Pro Plan
Purina
Tidy Cats

Controversy

Nestlé has faced ongoing resistance around the world for its promotion of breast milk substitutes (infant formula), especially in third world countries. According to campaigners, Nestlé contributes to the unnecessary suffering and even deaths of babies, largely among the poor.

Advocacy groups and charities have accused Nestlé of unethical methods of promoting infant formula over breast milk to poor mothers in developing countries. For example, IBFAN claim that Nestlé distributes free formula samples to hospitals and maternity wards; after leaving the hospital, the formula is no longer free, but because the supplementation has interfered with lactation, the family must continue to buy the formula. IBFAN also allege that Nestlé uses “humanitarian aid” to create markets, does not label its products in a language appropriate to the countries where they are sold, and offers gifts and sponsorship to influence health workers to promote its products.Nestlé denies these allegations.

– Source

2- Kraft Foods


A subsidiary of Philip Morris (the maker of Marlboro cigarettes). Kraft Foods is the largest confectionery, food, and beverage corporation headquartered in the United States. It markets many brands in more than 155 countries; eleven of its worldwide brands each earn more than $1 billion annually. Like Nestle, Kraft has consolidated its status in the food oligarchy by buying gigantic brands such as Nabisco (Oreos, Chips Ahoy, Fig Newtons, Ritz, etc.) and Cadbury (Ferrero Rocher, Dairy Milk, Caramilk, etc.).

If we add it up, how many hours have we spent mesmerized by swirling chocolate on TV?

Kraft’s CEO Irene Blecker Rosenfeld was rated the “2nd most powerful woman in the world” by Forbes. Not surprising since most of the world consumes Kraft foods. Before joining Kraft, Rosenfeld was Chairman and Chief Executive Officer of Frito-Lay, a division of PepsiCo (another of the “Big Three”). Kraft’s brands include:

Toblerone chocolate bars
A1 Steak Sauce
Ali Coffee
Arrowroot biscuits
Back to Nature
Baker’s (chocolate)
Balance Bar
Better Cheddars
Boca Burger
Bonox
Breakstone’s
BullsEye Barbecue Sauce
Café HAG
California Pizza Kitchen (grocery store items)
Calumet Baking Powder
Cameo (biscuits)
Capri Sun (juice drink)
Carte Noire
Cheesybite
Cheese Nips
Cheez Whiz
Chicken in a Biskit
Chips Ahoy! (cookies)
Christie (Canadian division of Nabisco)
Claussen (pickles)
Clight
Club Social (crackers)
Cool Whip (non-dairy whipped cream)
CornNuts (snack food)
Côte d’Or (Belgium)
Country Time (powdered drink mix)
Cracker Barrel
Crystal Light
Dairylea (Europe)
Delissio (Canada)
DiGiorno (pizza)
Easy Cheese
Fig Newtons
Fudgee-O (Canada)
General Foods International
Grape-Nuts (breakfast cereal)
Grey Poupon (mustard)

Handi-Snacks
Honey Maid
In-A-Biskit (Australia)
Jack’s Pizza
Jacobs (Europe)
Jell-O (gelatin dessert)
Jet-Puffed Marshmallows
Kenco (United Kingdom)
Knox (gelatin)
Knudsen (dairy products)
Kool-Aid (flavored drink mix)
Kraft BBQ Sauce
Kraft Caramels
Kraft Macaroni and Cheese
Kraft Dinner (Canada)
Kraft Easymac
Kraft Mayo
Kraft Bagelfuls
Kraft Peanut Butter (Canada)
Kraft Singles (pasteurized prepared cheese product)
Kraft Sandwich Spread
Lefèvre-Utile
Lunchables
Maxwell House (coffee)
Miracle Whip (salad dressing spread)

Nabisco
Nabob (coffee) (Canada)
Naked Drinks
Nilla
Nutter Butter
Onko (coffee)
Oreo (cookie)
Oscar Mayer
Grated Parmesan cheese
Philadelphia cream cheese
Pigrolac
Planters
Polly-O (cheese)
Premium (a Nabisco brand of saltine crackers)
Pretzels
P’tit Québec
Prince Polo
Pure Kraft Salad Dressings
Ritz
Royal baking powder
Seven Seas (salad dressings)
Sanka (decaffeinated coffee)
Shake ‘n Bake
Simmenthal (canned meat)
Snackabouts
SnackWells
South Beach Living
Starbucks (grocery store items)
Stove Top stuffing
Suchard
Taco Bell (grocery store items)
Tang
Tassimo (single-serve coffee machines using pods branded as T-Discs)

PepsiCo

PepsiCo Incorporated is a global Fortune 500 corporation headquartered in Purchase, Harrison, New York, with interests in the manufacturing, marketing and distribution of beverages, grain-based snack foods and other products. If you hadn’t guessed it, its main product is Pepsi Cola, but soda pop is not the company’s only product. In fact, a teenager with the munchies could easily leave a convenience store with  three or four PepsiCo products without realizing it (or caring).

PepsiCo is a “Premium” member of the Council of Foreign Relation and of the Brookings institute, two of the most important organizations for the world’s elite (as seen in the article Naming Names: Your Real Government). The chairman and CEO of PepsiCo, Indra Nooyi, is part of the World Economic Forum. Within these organizations, executives from PepsiCo and other mega-corporations like Sony (the largest label in the music industry), Nike (the largest shoe seller in the world), Rockefeller Group International, and Lockheed Martin (the largest defense company in the world), work alongside various heads of state (including past US presidents), policy-makers (such as current US Secretary of State Hilary Rodham Clinton) and image makers (like Tom Brokaw and George Clooney), to develop political, social and economic opinions and recommendations affecting entire countries. The policies favored by these organizations are collectively steering the world towards a unified world government and a single world currency, in what is often referred as a “New World Order”.

PepsiCo brands include:

Drinks:

AMP
Brisk
Mountain Dew
Ocean Spray
Mist
Aquafina
Lipton Ice Tea
MUG
Pepsi
Sobe
Gatorade
Tropicana
No Fear Energy Drink
Propel Enhanced Water
Starbucks (retail products)

Food

Lay’s
Doritos
Tostitos
Cheetos
Fritos
Sun Chips
Baked!
Frito Lay Dips
Baken-Ets
Chester’s Puffcorn
Cracker Jack
El Isleno Plantain Chips
Frti-Lay Peanuts
Funyuns
Gamesa
Grandma’s
Matador
Maui Style Potato Chips
Miss Vickie’s
Munchies
Munchos
Natural
Nut Harvest
Quaker
Rold Gold
Ruffles
Sabritones
Santitas
Smartfood
Spitz
Stacy’s

Yep, even the good ol’ trustworthy Quaker guy is part of PepsiCo.

The Spin-Off Company

PepsiCo also feeds millions daily through its spin-off company, Yum!, which owns restaurant chains including Pizza Hut, Taco Bell, KFC,Hot ‘n Now,East Side Mario’s,D’Angelo Sandwich Shops,Chevys Fresh Mex, California Pizza Kitchen and Stolichnaya.

An odd picture from Yum!‘s official website.

Many of the products listed above have existed for decades, some for over a century. What is the secret of such enduring success? First, the recipe has to be just right. As mentioned above, Nestlé spent more than $2 billion dollars in 2009 alone for research and development, which is mostly used to pay people in lab coats to create the most appealing, taste-bud satisfying, addicting and, of course, cost-effective products possible. The addictive properties of salt, fat, sugar and other chemicals are well known to the $2 billion-per-year researchers. Processed foods contain a carefully calculated mix of chemicals and additives that send “satisfying” signals to the brain, which the brain then continues to seek out in the form of cravings.

However, there are countless companies selling similar products. So in order to keep consumers coming back to their specific brand, corporations invest billions of dollars in the second secret of success: “brand loyalty” achieved through marketing and advertising.

Irrational Advertisement

While the ultimate goal of an advertisement is to sell a product, PR firms will tell you that they are seeking to go way beyond the cheap sell. Their mission is to create an emotional attachment to a product, a concept that is totally irrational, yet extremely effective. They don’t just want you to like their product, they want you to identify with it. They want you to define yourself by it. They are looking to create loyal, life-long customers by creating an image, a lifestyle and even a philosophy around a product. Let’s take this Miracle Whip commercial as an example.

By showing people partying and running on the beach, the advertisement attempts to create an association between the product and being young, cool, hip and rebellious. Although the ad is a bit heavy handed, I do agree that there’s nothing more rebellious than stuffing one’s face with a sandwich full of mayonnaise substitute. Rock on.

Advertisements like these are meticulously calculated to reach a particular demographic population and to generate specific emotions within these viewers. To achieve these aims, they rely on extensive research on human behavior.

“No group of sociologists can approximate the ad teams in the gathering and processing of exploitable social data. The ad teams have billions to spend annually on research and testing of reactions, and their products are magnificent accumulations of material about the shared experience and feelings of the entire community.”
– Marshal McLuhan, The Extensions of Man

To sell brand loyalty to a viewer through a television advertisement, rational/logical arguments have limited effects. The most effective and successful ads are able to bypass rational thought (where an argument can either be accepted or rejected) and tap directly into the viewer’s subconscious, through their instincts, fears or insecurities.

“It is with knowledge of the human being, his tendencies, his desires, his needs, his psychic mechanisms, his automatisms as well as knowledge of social psychology and analytical psychology that propaganda refines its techniques.”
– Propagandes, Jacques Ellul (free translation)

To illustrate this, let’s look at two typical food advertisements aimed at an important market: mothers.

Irrational Advertisement: Selling to Mothers

For marketers, mothers are a dream. They have an enormous weak spot: children, especially their own. This love for kids is not rational: the maternal instinct is one of humanity’s most primal and hormonal reflexes. To tap into it is to directly tap into a mother’s internal hard-wiring. Through the use of research and focus groups, advertisers have learned the most effective ways to get reactions out of mothers, and create targeted ads that make mother’s feel worried, moved, scared, angry or unsettled. Once the target is in the intended emotional state, the product is presented as the answer to everything. Here’s a flour advertisement specifically directed at mothers:

So this advertisement sells flour. A big ol’ bag of white powder. If it was rational, it would had described the flour’s above-average performance (which is true) or perhaps its advantageous cost per pound. It doesn’t. It goes straight to the emotions.

To effectively reach its audience, the ad does not talk about flour at all, but about loving one’s children and “baking memories”. Behind the cutesy, heart-warming feel, the truth is that the ad taps into mother’s visceral fear of being considered “a bad parent”.  To do so, the marketers have conceived a cleverly phrased, psychologically manipulative speech given by a cute animated girl that sends non-baking mothers into a mega-guilt trip. The ads is basically says this:

“By refusing to bake muffins for your children, you are robbing them of happy, licking-batter-off-a-spoon memories. And since memories are all we have in life, you are robbing them of THEIR LIVES. How can you do this to them? Do you want your children to become broken and empty individuals? Do you? No? Well, stop being such an incompetent mother and buy that bag of flour and make some muffins. Maybe then your children will remember you as a ‘Good Mother’. Maybe. If it’s not too late. You might have messed everything up already with your outrageous non-baking ways. Shame!”

Here’s another advertisement aimed at mothers.

Did you cringe a little watching this? Nothing about it makes sense. Good thing rationality is not necessary to sell things. First, let’s point out the obvious: If this happened in real life, most college students would be PISSED. This would be a more realistic conversation:

“Hi mom. I got your package …Why did you send me peanut butter? I don’t get it … You’re aware that I can buy peanut butter out here, right? So why did you send this? Do you know what Jenny’s parents sent her? Three hundred bucks. What do I get? A G*D DA*MN JAR OF PEANUT BUTTER?!”

Okay, but seriously, as stated above, marketers bypass rational arguments where one would consider peanut butter to be a jar of crushed peanuts. In the world of marketing, peanut butter needs to be more than peanut butter. Through its advertisement, Jif is no longer a mass-produced jar of low-grade peanuts and sugar, but a symbol of maternal warmth in an otherwise cold, cruel world. Advertising replaces ignorance or indifference toward a product with a bunch of mushy feelings that have nothing to do with peanut butter. And in case you didn’t get the message, the ad goes ahead and spells it out for you, too: “It is more than just that great peanut taste, choosing Jif is a great way to show someone how much you care”.

In Conclusion

Why should one care about which company sells which product? Primarily, it is a question of health. Almost all of the hundreds of products cited in this article contain toxic ingredients, from excessive amounts of  saturated fat to additives like MSG, High Fructose Corn Syrup (HFCS), mercury and/or aspartame. These substances, and many more like them, are poisonous to the body, the nervous system and the brain (as discussed in the article Dumbing Down Society: Food, Beverages and Meds). Processed foods are making the entire world fatter, sicker and dumber, even though only a few companies produce them. It is vital to know and recognize them … so you can avoid them. It is also important to recognize the basic marketing tactics that are being used to push consumers to buy processed foods.

The issue is much larger than individual health, however. To be aware of the companies selling your food is to be aware of important actors of the world elite. As the saying goes “control the food and you control the people”. If you believe it is important to know the truth about the world’s power structure, it is fundamental to know about these companies and understand their extensive reach throughout all areas of our global society. They might “only” sell food, but their power and position gives these conglomerates an active role in world governance, including economy, politics, law-making and even the military (who do you think supplies military mess halls?). The Big Three and globally dominant corporations like them are part of policy-setting “think tank” organizations such as the Council on Foreign Relations and the Bilderberg Group, which serve as the true motors behind global change. Should PepsiCo have a say in the invasion of a country such as Iran? Well, it does. And every time you buy a Pepsi or a bag of Doritos or jug of Tropicana, you are helping them become richer and more powerful. Luckily, however, there is an easy way to stop supporting these companies: Simply replace the processed products you buy from these companies with fresh foods bought from local businesses. You’ll improve your health and your local economy, but most importantly, you’ll also become the elite’s worst nightmare: a rational consumer.

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THE BENEFITS OF RAW HONEY

Posted by Admin on January 29, 2011

Honey in its natural raw state contains 2 predominant natural sugars (Fructose and Glucose) 11 enzymes, 14 minerals, 21 amino acids, all the vitamins that nutritionists consider necessary for health A, D, K, Rutin, Nicotinic acid, B vitamins, Thiamine, Riboflavin, Niacin, Pantothenic acid, Pyridoxine and Biotin as well as Ascorbid Acid (Vit. C.).

 

HONEY PROCESSING

 

Most honey sold today has been commercially processed, resulting in enzymes (which help digestion) and vitamins, being destroyed and protein (pollen) being removed. This processing involves heating and filtering through a cloth or fine filter paper. The end product will remain in a liquid state for a long period of time. When it finally starts to granulate, crystals will begin to form at the bottom of the jar, moving upwards (a sure sign of a refined and processed product, despite the label ‘Pure Honey’).

 

WHAT CAN RAW HONEY DO FOR YOU?

 

Raw Honey was and still is credited with marvelous curative powers. A whole book could be written on all the medicinal uses of honey, from thousands of years of folk medicine to the scientific of the present time.

In addition to its age-retarding properties raw honey has been proven to be from beneficial to extraordinary effective in the following:

 

* As honey is a pre-digested food (a process done by the bees) it enters the blood stream directly producing energy quickly, unlike refined sugar which has to be digested.

 

* Proline, an amino acid in Raw honey is the primary component in collagen. Collagen is the main structure in bones. (Proverbs 16.24ââ≠¬â•ˇhealth to the bones) Calcium is also found in two forms in Raw Honey.

 

* Increases Haemoglobin count and can prevent or cure Anaemia. It is rich in iron and copper.

 

* Is an excellent mild laxative, especially recommended as such for infants and children.

 

* Raw Honey will prevent and even cure Botulism Poisoning, because it contains an enzyme called Glucose Oxidase, (this enzyme is easily destroyed with heat). Botulism spores can only develop in the intestines of infants when chronically constipated.

 

* It has been shown to be useful in Rheumatic and Arthritic cinditions, especially in combination with Apple Cider Vinegar (Dr D.C. Jarvis).

 

* It has been used successful in the treatment of liver and kidney disorders, diseases of the respiratory and digestive tracts, weak heart action, infectious diseases, colds, insomnia, poor circulation, and bad complexion.

 

* It is not mere theory, but has been proved that bacteria cannot live in the presence of raw honey, for the reason that raw honey is an excellent source of potassium. The potassium draws from the bacteria the moisture which is essential to the very existence. A bacteriologist who did not believe this, after a series of tests discovered to his amazement that the disease germs he tested (typhoid, Bronco-pneumonia and Dysentery producing germs) were all killed off in the presence of raw honey.

 

* In this book Folk Medicine, Dr Jarvis an ear, nose and throat specialist reveals some startling facts about raw honey and honeycomb. He says the honeycomb is excellent for the treating of stuffy nose, nasal sinusitis and hay-fever. He always says that raw honey can produce healing for skin burns and is essential in the diet of children because it provides the composite of minerals needed for the growing body ( iron, copper, manganese, silica, chlorine, potassium, sodium, phosphorous, aluminium, magnesium, zinc, lead and sulphor ).

 

* Probably the most beneficial effect of pollen (contained in raw unfiltered honey) is that, taken internally it quickly produces the same anti-putrefactive effect as lactic foods and thus contributes to a healthy digestive system and good assimilation of nutrients absolute prerequisites for good health and long life.

 

Eating pollen rich raw honey causes rapid combustion, consuming fats which speed up the burning of fat, and continues through the bloodstream at a trickle stimulating the heart without harmful side effects.

 

Remind that every second we are getting closer to Aakhira….

 

Wonders of holy Neem

Neem is a multipurpose herb, which is recommended in every type of ailment. Following are the wonders of neem, which ayurveda has to offer to this world and modern life style of living.

 

Local action:

 

· Neem act as anti bacterial, anti parasitic, anti fungal, anti protozoal and anti viral thus helps in protection from all the microorganisms, which are always ready to invade in our body causing serious ailments.

 

· Local application of neem powder or neem oil has miraculous results. As it is a famous anti microbial herb, it renders all the microorganisms inactive therefore helping in proper healing of wound without causing any infections and septic conditions.

 

· Taking bath of neem leaves water is a very common sight in Indian homes that helps our body to counter mild infections, which our body might get in day-to-day activity.

 

· Its tropical application makes us relieved from acne, eczema and even ringworms

 

· In skin related diseases, neem works as blessing of God on mankind. It has an action on almost every kind of skin disease thus making its indication in eradicating every kind of itch, rash, infection and allergy.

 

· Neem water is extensively used in burn injuries, thus to protect them from any kind of infection and also promote healing.

 

· Neem oil is extensively used in hair fall and early graying of hairs with very satisfying results. It also find its application in dandruff and in lice growth

 

· Its local application on arthritic conditions like rheumatoid arthritis, gout, Osteoarthritis, lower back pain, and musculo skeletal pains is highly recommended with good results

 

Internal action:

 

· Due to presence of tickt rasa it is beneficial in indigestion, constipation and restoring taste of mouth.

 

· It helps in fighting with the intestinal worms there by act as a deworming agent

 

· It is highly recommended in hyperacidity and epigastric pain as it suppresses pitta that is the main culprit in the aggravation of such illness.

 

· Good results have also been seen in gastritis

 

· Widely and extensively used as blood purifier as it possess the properties like tickt rasa which helps in detoxifying any toxins floating in our blood stream which may lead to illness.

 

· It gives wonderful results in diabetes incipidus and diabetes mellitus due to presence of tickt rasa.

 

· It is very helpful in curing urinary tract infection

 

· It stimulates liver for proper functioning therefore helps in maintaining proper secretions of liver

 

· It acts on all kinds of skin disorders and provides great relief.

 

· It works as an anti inflammatory and pain relieving agent

 

· It also helps in suppressing extra heat generated in body due to any reason thus helps in maintaing normal condition in hyperthermia. Very useful in suppressing fever.

 

· Anti malarial action of neem has also been seen

 

· Since old times neem leaves have been used as an agent that helps in increasing vision as it helps in suppressing kapha disorders thus releasing congestion on eyeballs caused due to mucus accumulation in sinuses.

 

· Coughing is relieved by use of neem water

 

· It helps in reducing excess micturition (urination)

 

· It has given very good results in diseases like gonorrhea and syphilis.

 

· It works as an immunoboosting agent therefore making our immune system very strong and efficient to fight against any foreign invasion making our body strong and disease free

Heart Disease:Including high blood pressure, blood clots, cholesterol, and Arrhythmia/rapid heart beat.

 

Blood Disorders: Including poor circulation, blood poisoning, and kidney problems.

 

Digestive Disorders: Including heartburn/indigestion, peptic/duodenal ulcers, gastritis, and hemorrhoids.

 

Nervous Disorders: Including anxiety, epilepsy, and hives.

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Bill C-36 and India Food Law! Nov 2/10

Posted by Admin on November 7, 2010

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Tuesday, 02 November 2010 13:15

CDSAPI’s Added Comment: This article by Vandana Shiva, written when India was faced with a law similar to Bill C-36 (Canada, to empower Health Canada) and Bill S-510 (USA, to empower the FDA), is a must read. If you have found these laws difficult to comprehend, and have failed to see the “alarm factor” in their passage, Vandana Shiva clearly delineates the disastrous fallout consequences (indeed, the hidden agenda and intention) of these Corporate-driven, draconian, pseudo Consumer Food and Product Safety Laws.

Please read this article in its entirety to get a full grasp of the complete and inevitable destructive impact that follows in the wake of these “safety” laws, which “international HARMonization” (WTO) demands of all signatory countries. Bill C 36 and similar concurrent laws are bureaucratic monstrosities of regulatory dictatorship, giving free license to monopoly corporations, while mandating the destruction of local enterprise and sustainability, criminalizing that which is inherently safe, healthy and local, and deregulating the Corporate toxic and health destructive. The local food which you now take for granted, and those who produce it, are about to be criminalized through these fake and fraudulent “consumer safety regulations”.

Look at what happened in India, and see where Bill C 36 is taking the consumer and the local producers in Canada. Take Note! BELIEVE IT! Don’t allow it!!

Bill C 36 has just passed Third Reading in Parliament (because there was not enough public awareness and protest – and media silence) and MUST NOW BE STOPPED in the SENATE!!! It must never be allowed to become LAW in Canada! We cannot permit “citizen democracy and national sovereignty” to be usurped by Global Corporate Dictatorship – through the Dictatorship of Internatioanl Corporate Regulations implemented under the fraudulent camouflage of “citizen safety and protection.”

Inga Canadian Health Network cdsapi@shaw.ca

Highlights have been added ———————

The Law For Food Facism

By Vandana Shiva

22 February, 2005

Food laws and Food Safety for India’s diverse and local food economy

The Government has drafted a Food Safety and Standards Bill 2005 as an “Integrated Food Law” which has been prepared with the intention to be contemporary, comprehensive, and ensure better consumer safety through food safety management systems and settling standards based on science and transparency as also meeting the dynamic requirements of international trade and Indian Food Trade and Industry. Clearly, the law has been designed to lubricate international trade and the expansion of the global agribusiness. Consumer health, nutrition, and food culture are not even mentioned as objectives of the integrated food law.

PFA needs strengthening, not dismantling

The case in the Indian Supreme Court filed by the Centre for public interest litigation shows how Coke and Pepsi are violating the Prevention of Food Adulteration Acts. We need strengthening the PFA, not diluting it or dismantling it through a new Food Law which floods India with toxics in foods and replaces our strict PFA and our natural food systems with toxic processed food. That is why we must reject the integrated food law which through Article 102 (overriding effect of this Act over all other food related laws) states

The provisions of this Act shall have effect notwithstanding anything inconsistent therewith contained in any other law for the time being in force or in any instrument having effect by virtue of any law other than this Act.

In effect, the Food Safety Law 2005 is a dismantling of the PFA. It is in effect the legalizing of adulteration of our entire food system with toxic chemicals and industrial processing.

There is no reference in the objectives to most distinctive aspects of India’s food systems – indigenous science, cultural diversity and economic livelihoods in local food provisioning. Ninety nine per cent of India’s food is processed naturally and locally for local consumption and sale. Our science of food is based on Ayurveda, not the reductionist science which has treated unhealthy food as safe. This “free economy” that serves local community is governed by community control, and local culture, is now to be regulated by the centralized rules and standards appropriate for a 1% industrialized large scale manufacture. The “integrated Food Law” is a law to dismantle our diverse, decentralized food economy.

We need stronger food safety laws, especially in the context of toxics in food and the introduction of GMOs in food crops. The Prevention of Food Adulteration Act needs to be strengthened, not substituted by the proposed law.

Industrial food systems produce food hazards and disease

The case of Coca Cola and Pepsi Cola selling soft drinks with phosphoric acid, ethylene glycol, and huge amounts of sugar or High Fructose Corn Syrup shows that industrial food producers need to be regulated with strict safety laws designed through democratic participation. The report of the Joint Parliamentary Committee following the disclosure of pesticides in soft drinks by the Centre for Science and Environment, as well as recent studies published in a large number of medical journals have clearly indicated that soft drink manufacturers have been using significant quantities of very harmful and toxic chemicals in their drinks in order to make them more attractive and addictive. They have been clearly pushing their sales and profits at the cost of public health. The sustained attempt by the Coke-Pepsi companies to refuse to disclose the contents and ingredients of their drinks, is clear Coke-Pepsi are refusing to abide by the order of the Rajasthan High Court ordering Coke-Pepsi to disclose the contents of their drinks (including pesticides) on Coke-Pepsi labels, and instead are resorting to endless review petitions and appeals. In fact the requirement to disclose the ingredients of all packaged food items on their labels has been there in the Prevention of Food Adulteration rules for a long time. The fact that it has not been enforced again shows how Coke-Pepsi subvert and undermine our national laws.

It is now known that most soft drinks contain an extremely toxic brew of chemicals which are now known to be very harmful to human health. Apart from pesticides, the chemicals which are deliberately added include large quantities of phosphoric Acid (added to give them ‘bite’), caffeine (added to make them addictive), large quantities of sugar (to make it extra sweet), ethylene glycol (an extremely toxic and freeze compound added to allow them to be drunk ‘extra chilled’ at sub zero temperatures) and Carbon Dioxide.

Food safety is a growing concern with the industrialisaiton and globalisation of food. Food related diseases have spread.

As Tim Lang, Professor of Food Policy at City University, London reports, “incidence of food borne disease has in fact risen during the era of the productionist Paradigm. In West Germany cases of infections S.Enterites rose from 11 per 100,000 head of population in 1963 to 193 per 100,000 in 1999, in England and Wales formal notifications of the same disease rose from 14,253 cases in 1987 to 86,528 in 2000.”

Food hazards have increased with industrialization of food production and processing. As Colin Tudge observes “the modern food supply chain is convoluted and so long that it allows endless opportunities for malpractice of all kinds – including many that beggar the imagination of those who are not criminally inclined. The supply chain is impossible to police because it is so complex, and because policing is so expensive (and nobody wants to pick up the bill – certainly not the governments who win votes by keeping the price of food down). Sometimes though, it is not at all easy to draw a line between outright villainy (like the adding of contaminants) from the standard, legitimate practices of the modern food industry.

On a global scale, new diseases are emerging and more virulent forms of old diseases are growing as globalisation spreads factory farming and industrial processing and agriculture. Disease epidemics and food hazards are the outcome of food production methods based on hazardous inputs and processes.

In the U.K., more than 2 million cattle were found to be infected with Bovine Spongiform Encephelopathy (BSE) — the mad cow disease. By August 2002, 133 people had died from variant Creutz feld-Jacob Disease (VCJD) – the human equivalent of BSE .

New strains of Ecoli 0157 have led to 75 million cases of food poisoning annually in the US, resulting in 325,000 hospitalisation and 5000 deaths.

The Swine fever in Asia led to killing of millions of pigs. A newly emerged Nipah Strain killed 100 pig farm workers, infected 150 with non-fatal encephalitis and led to the slaughter of a million pigs to control the disease .

The Avian flu has already led to human deaths and the killing of millions of ducks and chicken. The first sightings of the H5N1 virus behind the Avian influenza came in November. The epidemic has spread to 10 countries. The disease has jumped from chickens to humans and killed eight people in Vietnam and Thailand. In 1997 the H5N1 Strain killed six people in Hong Kong .

Food production technologies have undergone two generations of changes over the last few decades. The first shift in food production technologies was the introduction of chemicals in agriculture under the banner of the Green Revolution. Toxic chemicals used in warfare were deployed in agriculture in times of peace as synthetic fertilizers and pesticides. Agriculture and food production became dependent on “Weapons of Mass Destruction”. The Bhopal disaster in which a leak from a pesticide plant killed thousands in 1984, and has killed nearly 30,000 since then, is the most tragic reminder of how agriculture has become dependent on war technologies designed to kill.

Genetic Engineering will introduce new food hazards.

New traits of viral promoter, antibiotic resistance markers being introduced in GM foods need public approval and strict monitoring for safety.

Dr. Mae-Wan Ho in “Genetic Engineering: Dream or Nightmare? (1999) has identified the following risks to human health from genetically engineered foods.

> Toxic or allergenic effects due to transgene products or interactions of transgene with host genes.

> Vector-mediated spread of antibiotic resistance marker genes to gut bacteria and to pathogens.

> Vector-mediated spread of virulence among pathogens across species by horizontal gene-transfer and recombination.

> Potential for vector-mediated horizontal gene transfer and recombination to create new pathogenic bacteria and viruses.

> Potential of vector-mediated infected cells after ingestion of transgenic foods, to regenerate disease viruses, or for the vector to insert itself into the cell’s genome causing harmful or lethal effects including cancer.

While Toxic and GM foods need stricter laws, local, natural processing in small dhabas, small outlets cannot be subjected to industrial regulation, both because they are not a source of toxic threat and because they are not centralized producers needing centralized regulation.

Whose Safety Rules ? Whose Standards?

However, while food hazards grow, food safety laws are being shaped which deregulate large corporations and over-regulate the small scale self organized economy. Such industrial food safety standards promote large scale globalised production, and act against local foods. These laws are also the basis of the Sanitary and Phyto Sanitary Agreement of WTO. An example of these inappropriate standards was used to destroy India’s diverse, decentralize edible oil industry.

In August 1998, a new packaging order was introduced for edible oils on grounds of food safety which shut down millions of small scale local oil mills and local edible oils like mustard. Combined with WTO trade rules of removing import restrictions, the laws of false food safety flooded India’s markets with oil from genetically engineered soyabeans.

India has used the coconut, groundnut, linseed, mustard, sunflower, and sesame for edible oil. Biodiversity has gone hand in hand with cultural diversity.

The main consequence of the mustard oil ban and the ban on sale of edible oils in unpackaged forms is the destruction of our oilseed biodiversity and the diversity of our edible oils and food cultures. It is also a destruction of economic democracy and economic freedom to produce oils locally, according to locally available resources, and locally appropriate food culture.

Since indigenous oilseeds are high in oil content, they can be processed at household or community level, with ecofriendly, decentralized and democractic technologies.

Soyabean oil is based on concentration of poor, from the seed, to trade, to processing and packaging. Monsanto controls seeds through its patents and its ownership of seed corporations. Cargill, Continental and other trading giants control the trade and milling operations internationally. Because of its low oil content, the extraction of soyabean oil needs heavy processing which is environmentally unfriendly and unsafe for health.

Pseudo safety standards destroy safe and healthy oils and have flooded the market with unhealthy hazardous oils.

Mustard oil and our indigenous oilseeds symbolize freedom for nature, for our farmers, our diverse food cultures and the rights of poor consumers.

Soyabean oil symbolizes concentration of power and the colonization of nature, cultures, farmers and consumers.

The manipulation of oil prices and the restrictions put on indigenous oilseed processing and sales are forcing Indians to consume soyabean oil and thus further strengthen a monoculture and monopoly system.

Free trade and economic globalisation has been projected as economic freedom for all. However, as the case of the mustard oil crisis and soyabean imports reveals, so called free trade is based on many levels of destruction of economic freedom of small producers, processors and poor consumers.

Small farmers are loosing their freedom to grow the diverse oilseeds adapted to their soils, ecosystems and cultures. With new patent laws, they will be forced to pay royalties for seeds and will be further pushed into poverty.

Small processors of eco-friendly and safe edible oil are being rendered illegal through new laws like the ‘packaging’ order which is in effect an instrument of market take-over of big industry.

Further, while the rhetoric of free trade is that the government should step out of business, the decision on free import of soyabean, the packaging order and the proposed Food Safety Act reveal how the government is a major player in the transfer of production from small scale decentralized systems to large scale, centralized systems under monopoly control.

The state in fact is the backbone of the free trade order. The only difference is that instead of regulating big business, it leaves big business free, and declares small producers and diverse cultures illegal so that big business has monopoly control on the food system.

The asymmetric treatment of the small and the big is also evident in the regulation of food safety.

While the government reacted immediately to ban mustard oil, it has done nothing to prevent the dumping of toxic, genetically engineered soyabean. Adulteration in various forms undertaken by the global players gets protection rather than punishment from governments, in India, in the U.S., and across the world. This is why the PFA is being dismantled to legalise adulteration with toxic chemicals and toxic genes.

The highest level political and economic conflicts between freedom and slavery, democracy and dictatorship, diversity and monoculture have thus entered into the simple acts of buying edible oils and cooking our food. Will the future of India’s edible oil culture be based on mustard and other edible oil seeds or will it become part of the globalised monoculture of soyabean with its associated but hidden food hazards.

In Europe too the food safety laws were threatening small producers of typical foods. For example, Slow Food organised half a million signatures that forced the Italian government to amend a law that would have forced even the smallest food maker to conform to the pseudo hygienic standards that suit corporations like Kraft Foods.

Need for pluralism to protect food livelihoods and diverse food cultures

Local natural organically processed food is not the same as chemically processed food which is different from genetically engineered food. Different foods have different safety risks and need different safety laws and different systems of management. That is why in Europe there are different standards for organic, for industrial and genetically engineered foods. Organic standards are set by organic movements while the standards for genetic engineering are set at European level through the Novel Food laws. There is in addition the movement to protect cultural diversity of food, which is destroyed when industrial food processing standards are applied. Cultural diversity is protected through “unique” and “typical” foods. Carving out these spaces of freedom in the face of a globalised industrial food economy has been the contribution of the Slow Food Movement. These standards are cultural, based on indigenous science and community control, not industrial “science” and controlled by central government manipulated by Food giants like Cargill, ConAgra, Lever, Nestle, Phillip Morris and Gene Giants like Monsanto.

India, like Europe, needs 3 different laws governed at different levels for different food systems based on different production processes which produce different foods.

1. An organic processing law for local, natural small scale food processing governed by gramsabhas, panchayats and local communities. In cities this could be based on licensing by resident welfare associations as Urban Panchayats, and local municipalities. Community control through citizen participation is the real guarantee for safety.

2. An industrial processing law which already exists and is the Prevention of Food Adulteration Act. This could be updated to deal with new food hazards. It should definitely not be dismantled.

3. A GMO food law which controls imports, labeling, segregation, traceability etc. This is the new law that the consumers need. This law should be drafted by the Central Government, but states and local communities should be free to introduce stricter standards. If regions want to be GMO free, this should be allowed under the principles of decentralized democracy.

However, the central government cannot try to license the last dhaba in India. It will unleash the worst form of license and inspector raj. It will establish a food facism based on food mafia, serving global corporations. It will destroy our food freedom, livelihoods, our food safety, our food diversity. The proposed integrated food safety law will be used to criminalise every tiny dhabawala and street vendor who are not introducing obesity and diabetes, cancer and heart disease in our society. They are providing safe, affordable dal and roti to millions of working people.

Since different food systems need different levels of management for safety, it is totally inappropriate to lump together all kinds of food – organic, industrial, GMOs into one category as is done in Def 3 (k) which treat all food providers as the same. “Food business” means any undertaking, whether for profit or not, and whether public or private, carrying out any of the activities related to any stage of production, processing and distribution of food and includes import, export and sale of food and food service providers.

How food is processed determines its quality, nutrition, safety. Home processed bread is not the same as industrial bread. They are not “like products” in the W.T.O. jargon. They are different products in terms of their ecological content and public health impact. A factory chicken is not the same as a free range chicken both in terms of animal welfare and in terms of food quality and safety. A GMO corn is not the same as organic corn. The former contains antibiotic resistance markers, viruses used as promoters, and gene for producing toxins such as Bt. Regulating Bt. corn for safety needs different systems than organic corn, factory farming needs different regulatory processes than free-range chicken.

Pluralism of production processes and products needs pluralism of laws and science appropriate to the safety issues and governance systems that a product or production process demands.

Chemical processing need chemistry labs and chemists, GMOs need genetic I.D. Laws, organic processing needs indigenous science and community control. The response of government to the mustard oil contamination in 1998 was to demand that every ghani have a lab, a chemist and must package oil. This response was inappropriate for the scale and method of production. One million ghanis were shut down, 20,000 small and tiny crushers were criminalized by an inappropriate law that opened the flood gates for import of soy oil. We cannot repeat the destruction unleashed by pseudo safety laws in the edible oils sector in other sectors of our indigenous food economy and food culture. We cannot replace safe systems with unsafe systems through manipulated laws and rules which serve agribusiness, leave them free to spread food hazards and disease, destroy our diverse foods and substitute them with unhealthy, anti-nutritive, hazardous industrial foods. We do not need to deregulate global trade and over-regulate domestic production. We need to regulate chemicals and GMOs through centralized structures and regulate local, domestic food systems through local, democratic, decentrlaised, participatory processes.

The principles of food safety used in the proposed law are inappropriate to the indigenous self-organised food systems of India Act 17 (b) states that the Food Authority will take into account International Standards.

However, in the case of GMOs, there are no International Standards. There are European laws on novel foods and the absolute deregulation of GM foods in the U.S. On May 13th 2003, the US together with Canada and Argentina challenged Europe’s moratorium on GM crops and foods. Arguing that their GM products were being unfairly discriminated against, they challenge the precautionary principle in decision making about GM crops that is supposed to be embodied into European decision making. Bringing this case to the WTO is another excuse to attack the use of the precautionary approach in international law.

The new EU Regulations take account of the EU’s international trade commitments and of the requirements of the Cartagena Protocol on Biosafety with respect to obligations of importers. The EU’s regulatory system for GMOs authorization is in line with WTO rules: it is clear, transparent and non-discriminatory. There is therefore no issue that the WTO needs to examine.

Many countries are now looking at the EU policy to develop their own policy. The US fears that several countries will adopt a similar approach as the EU to regulate GMOs and GM food and feed products. The new Swiss GM legislation, entered into force on January 1st 2004, is a good example.

The Swiss law is stricter than current EU legislation on the liability and co-existence aspects. It is based on the precautionary principle and “the polluter pays” principle (Article 1) and aims to protect health and security of human beings, animals and environment. It also aims to permanently maintain biological diversity and fertility of the soil and to allow freedom of choice for consumers. The EU Moratorium represents the will of its people not to be force-fed. It crystallizes (as the patent on seeds still does) the worldwide mobilization of people against the reinterpretation of national security and sovereignty to increase the global control of US corporations over resources and market.

If Europe had not suspended its approvals process in 1998, these would have been some of the consequences:

> The indirect effects of growing GM herbicide tolerant (HT) crops on farmland wildlife would not have been taken into account. GM HT sugar/fodder beet and spring oilseed rape now known to be damaging to farmland wildlife would have been grown commercially in Europe.

> No requirement for monitoring of environmental or human health effects would have been introduced, maintaining the ‘no evidence of harm’ claim for safety.

> Consumers would not have been able to make a choice not to eat products derived from GM crops as the new labeling laws now allow for.

> There would have been no traceability requirement for GM foods. If an adverse effect had emerged, it would have been impossible to withdraw the product from the market quickly and easily. Following BSE, traceability is a cornerstone of European food safety systems.

Under India’s diverse decentralized plural economy, a centralized integrated law is inappropriate on many counts. Indigenous Gur and Mithai have no international standards, they need indigenous standards. India must craft her laws for her conditions. These laws must be appropriate to the level and content which they address. One law for all food systems is a law that privileges large-scale industrial commercial establishments and discriminates and criminalizes the small, the local, the diverse.

Our kitchens and dhabas, our cottage and household industry is being put in the same category as Nestle’s Cargills and ConAgra’s massive super industrial processing. Domestic and local consumption, including “not for profit” food provisioning is being put in the same category as imports of hazardous GMOs. This is not a science based contemporary system. It is an obsolete, corrupt crude and coercive system proposed by a corporate state to destroy 99% of our indigenous food processing so that global agribusiness MNCs which have spread disease and ill health control our entire food economy, destroying millions of livelihoods and millennia of diverse gastronomic traditions.

The Right to Information Vs Confidential Information

Instead of regulating hazardous food industry like Coke and Pepsi, the Food Safety law is in effect a law for deregulating hazardous industry. Article 14(5) on Functions of Food Authority states:

The food Authority shall not disclose or cause to be disclosed to third parties confidential information that it receives for which confidential treatment has been requested and has been acceded.

Coke and Pepsi are hiding behind Trade Secrets to not disclose the ingredients of their soft drinks to the Rajasthan High Court. Union Carbide hid behind Trade Secrets to not disclose the nature of the gas leak in Bhopal and allowed thousands to die and millions to be crippled. Food and health are too important to be sacrificed to corporate confidentiality. The Right to Information must be the basis of any Food Safety Law.

In the year 2004, we need to learn from the food mistakes of the industrialized food systems. Systems that have created Mad Cow Disease and unleashed an epidemic of obesity and diabetes. These diseases of unhealthy processing are not identified as “food hazards” in food safety laws, though they are a hazard to health. That is why the proposed law is obsolete – it fails to take into account the diseases related to industrial food processing which are creating ill health and should be treated as unsafe.

Law for Food Facism : The License Permit Raj for the Food Economy

The Food Safety and Standards Bill 2005 threatens to create a culture of “Food Facism”.

Industrial foods need chemical labs, genetically engineered foods need genetic I.D. labs, but cooking fresh dal and roti does not need testing for toxic chemicals and transgenes. The risk and safety standards for Lassi in a Dhaba and a synthetic Milkshake at a Fast Food chain must be different. As Eric Schlosser has reported in his best seller “Fast Food Nation”, “A typical artificial strawberry flavor, like the kind found in a Buger King strawberry milk shake, contains the following ingredients: amyl acetate, amyl butyrate, amyl valerate, anethol, anisyl formate, benzyl acetate, benzyl isobutyrate, butyric acid, cinnamyl isobutyrate, cinnamyl valeratge, cognac ssential oil diacetyl, dipropyl ketone, ethyl acetate, ethyl amyl ketone, ethyl butyrate, ethyl cinnamate, ethyl heptanoate, ethyl heptylate, ethyl lactate, ethyl methylphenylglycidate, ethyl nitrate, ethyl propionate, ethyl valerate, heliotropin, hydroxyphenyl-2 butanone (10 per cent solution in alcohol), a-ionone, isobutyl anthranilate, isobutyl butyrate, lemon essential oil, maltol, 4-methylacetophenone, methyl anthranilate, methyl benzoate, methyl cinnamate, methyl heptine carbonate, methyl naphthyl ketone, methyl salicylate, mint essential oil, neroli essential oil, nerolin, neryl isobutyrate, orris butter, phenethyl alcohol, rose, rum ether, y-undecalactone, vanillin, an solvent.

We are better off sticking to Lassi and treating these toxics as Food Adulterants under PFA rather than allowing them into our food systems, and using the toxic food culture of U.S. as the standard for pseudo safety. Risk Assessment in the hands of centralized corruptible agencies is no protection for consumers as the disease and health epidemic in the U.S. linked to over processed, industrial foods shows. Even while the U.S. is at the epicenter of the food related public health crises, the U.S. government is trying to export its Food laws which deregulate the industry and over regulate ordinary citizens and small enterprise. This deregulation of the big and toxic and over regulation of the small and ecological is at the core of Food Facism, which the proposed Integrated Food law tries to introduce on the basis of the U.S. Model.

Firstly, it sets up a coercive apparatus of centralized control, which lends itself to corruption.

It creates a license permit Raj in food when the rhetoric is about ending it.

A license and inspector raj controlled from Delhi is a recipe for corruption.

In the area of food, corruption could kill.

Secondly, it is inappropriate to “integrate” what are in effect different activities and different products. Small scale, local natural food processing for largely local consumption use fresh foods is based on transparent cooking, natural and organic processing without toxic chemicals in front of the consumer. This cannot be measured with the same safety standards as needed for large-scale processing with chemicals, or for foods containing GMOs.

Traceability is a particular challenge created by GMO’s. IN a law for GM foods it would have a place. However to demand that in India’s’ self organized, informal, orally organized local food economy, every food operator will have systems and procedures for traceability in which all for this information to be made available to the competent authorities is to kill small food providers with the burden of a corrupt and unwieldy bureaucratic control (Article 27 on Traceability). The core of the Act is bureaucratic control through a licence permit raj. Article 31(1) states that no person shall manufacture, sell, stock, distribute or exhibit for sale any article of food, including ready-to-serve food, irradiated food except under a licence issued by the state Commissioner of Food Safety or its authorized officer. Roasted peanuts or chanas, and irradiated foods have been lumped in the same category of hazards. A “bharbuja” (maker of roasted grains) and the Mumbai dabbawalas will be burdened with the same licensing arrangements as a High Fructose Corn Syrup factory of Cargill. This mix up between a small scale self organized sector and a large scale industrialized food sector is the most lethal aspect o the proposed law. Undemocratic, bureaucratically designed, corporate driven food safety laws like the proposed law destroy safe alternatives and promote unsafe industrial food production. According to Colin Tudge “overall, the food-safety laws of Britain are extensive and intricate and more and more detailed, so that its becoming very difficult even to keep a few chickens or pigs for local use, or to run a village shop, or to sell cakes at the church bazaar. Men and women in suits ow with nylon hats and clipboards descend like flies to point out ways in which small farmers and traders could in theory poison their customers. AT the same time, the government that makes these laws presides over policies that seem designed expressly to maximize the spread of disease.

In England where local economies have been destroyed, pseudo safety laws prevent little old ladies from selling their homemade cakes in churches for charity. In India such laws would criminalise “annadana”, the langars of gurudwaras, the zakat at the Mosques and Dargahs, and the bhandaras which feed millions of poor people daily in temples, the livelihoods of our chaiwalas and dhabawalas, the entire household and cottage industry in food processing would be made illegal overnight, leading to the criminalisation of our safe foods and legalisation of food crimes.

There is only one system for food safety – locally produced, freshly processed food – of which we have abundance in India’s non-industrial local food systems. Pseudo hygiene and food safety laws that are designed for the disease producing industrial, long distance convoluted system of getting food from farms to tables will not produce safety. They will produce poverty and unemployment by destroying millions of small-scale livelihoods in food production and processing.

A modern food law would recognize that our decentralized food economy enhances nutrition, safety, culture and livelihoods. We need laws to protect our diverse local food cultures from the disease causing homogenous, centralized industrial food culture of the west. Our biodiversity and cultural diversity of food have built robust localized food economies. Our skilled and knowledgeable food processes are the future of food.

We cannot allow a law manipulated by global food giants, promoted by power hungry bureaucrats to take away our food freedom and food sovereignty.

We need a stronger PFA. We do not need a food police from Delhi to destroy our rich food culture through pseudo safety standards which serve global business. We need society led, participatory, democratic systems to enrich our food systems, promote health and nutrition and guarantee food safety. Delhi needs to control the Monsantos, Coca Colas and Cargills, not our dhabas and our kitchens. Let the government regulate agribusiness through the PFA. We will regulate ourselves as community and civil society. We will not be ruled through the law for food facism. We will shape laws for our food freedom. This is our food sovereignty. This is our Anna Swaraj.

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